We believe these changes further our goal of creating a product that is used and loved by the world, and that the best way to do that is for a price everyone can afford -- free.
Edit: added a word
For example, lots of companies have been hacked(Target, Equifax), and AFAIK there hasn't been credit card fraud on massive scale that has been reported in the media. It kinda makes people think that media is over inflating the issue(which it lots of time does), and just not care. We have been hearing about how this data will be used to say deny loans etc. but nothing has happened.
I mean even Snowden spying scandal just revealed the extensive spying. What exactly are the agencies doing with the data and how that negatively impacts me is not really clear for a general person. And I am speaking as somewhat tech literate person. Why exactly would an average person care?
Giving up privacy has, I think, almost become 'normal'
The worst PR issue Facebook has in Zuckerburg.
Worst case scenario, he steps away and they hire a new likable CEO with a higher EQ. That's exactly what Uber did.