That was the first thing I thought when I read the headline. Ranks up there with Who Represents (www.whorepresents.com) and Pen Island (www.penisland.com).
Edit: I still think it is a good idea, but the domain name lends itself to obvious jokes.
I thought everyone learned this lesson after expertsexchange.com... That has to be one of the oldest running jokes on the net.
Not being a native speaker it never occurred to me and all my native speaker friends to whom I mentioned the domain name never said a word. I think maybe it's not all that disastrous.
Totally agree that this case isn't that bad at all. Just thought that most people were familiar with the running joke about expertsexchange.com.