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The New Yorker is an unfair bar, though. Most founders stand to gain a lot from just writing, and many of them don't because they're (often) engineers, not writers.

Edit: The parent comment originally said something along the lines of "...there's a reason you don't see anyone from Baremetrics in The New Yorker."

Edit: Now the New Yorker comment is back.

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Even if you're a New Yorker-calibre writer, you won't be able to write anything of "quality" in less than an hour.

Now imagine if you're not a New Yorker-calibre writer!

(I'm a pretty snobby reader and still like the occasional techie-founder post. You don't have to be a copywriting wizard to write something substantive, but it isn't enough to just commit text to the page. You can tell when someone has thought deeply and laboured over a piece of writing. The idea that you can write something worthy of other people's time in one hour is cut-and-dry clickbait.)

If someone has some insight and just writes about it and I get some value from it, like it is neat idea that is quality for me. Long post with a lot of research in area that turns out is not interesting for me does not have quality for me. Maybe quality would be that person writes first paragraph in a way that makes it clear it is not interesting for me.

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