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I tried YNAB and it wasn't for me. What I did notice was that the user-community seems to be almost evangelical. I'm not talking about your recommendation but other encounters, including some on Twitter when I mentioned it once.

Is there an organised effort on the part of the YNAB vendor to create a community of ambassadors or do some people just spontaneously love it so much that they can't help but share it with the world?

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YNAB is a personal finance philosophy. The software that enables that is secondary and could just as easily be a spreadsheet (and v1 was).

There’s a huge education component that YNAB offers of videos, podcasts, and live training sessions. A lot of that material is about how people can change their relationship to money.

For the people it works for, it can be truly life changing to go from living paycheck-to-paycheck to being able to accomplish things with money.

That’s why you see such rabid fans. They’re fans of the lifestyle, and they happen to use the software.

I think it's latter. I didn't have a budget before using YNAB and it drastically changed my spending and money management habits.

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