And the standing problem now is that their secondary supplier they're considering is also a competitor in the same space. It's a wonder Netflix isn't testing the waters against Azure, since Microsoft just closed their video sales offerings down.
Microsoft pulled out of the music space, they're still selling & renting movies/shows and content services are a core feature of azure. Netflix uses its own POPS for of its content delivery.
Ah yes, I mixed that up. :/ Though who rents movies from Microsoft? And they don't have a subscription-based service for it, like both Amazon and Google do.
I rent movies and tv shows from Microsoft all the time. They have some great sales.
Xbox owners.
Isn't it better to be in bed with your competitor so as to have a solid claim against being declared a monopoly?
Depending on the details, that could be considered a trust and then you'd be in the same boat as if you were declared a monopoly.