Absolutely -- for paid search. Organic SEO is a little tougher. You have to really provide valuable, quality content for organic SEO. If you try to half-ass it at all, it will be snuffed out and mixed in with the other garbage. Provide incentive for users to browse your content and don't make it obvious that you are just having a cheap marketing page with a couple of blurbs any idiot can google to figure out the information you are providing. I think that is why sites like Bankrate and NerdWallet are good at organic SEO -- they have nice tools and good information.