Do you mean something like this?
main(l
,a,n,d)char**a;{
for(d=atoi(a[1])/10*80-
atoi(a[2])/5-596;n="@NKA\
CLCCGZAAQBEAADAFaISADJABBA^\
SNLGAQABDAXIMBAACTBATAHDBAN\
ZcEMMCCCCAAhEIJFAEAAABAfHJE\
TBdFLDAANEfDNBPHdBcBBBEA_AL\
H E L L O, W O R L D! "
[l++-3];)for(;n-->64;)
putchar(!d+++33^
l&1);}