If they'd like to be actually customer-centric, they can start by implementing a search that doesn't rank counterfeit products with a single 5-star review over real ones with 5000 reviews and an average rating of 4.9.

I feel like Amazon's reputation for being "customer-centric" doesn't actually reflect their current practices, but instead it leans heavily on past reputation (when their competitors were worse) and a convenient return policy that papers over problems.

http://www.bbc.com/news/technology-37715531