What I miss in the article is tax. Yes, "Much as we may complain about Facebook, selecting relevant content from an ocean of random sites is an important service". Same with google, they do a terrific job with providing YouTube and the Search infrastructure.

But YouTube, Facebook, Google destroy (a.o.) the 'normal media' as they oligopolize advertising. They hinder progress/competition as they cross-subside their ventures with ad-money.

The simplest solution imho would be to tax advertising strongly. This could be done independently by countries. E.g. every single advert in Germany would bear a tax of 30 - 70 %. This gives a country the power (and money) to steer in directions which benefit the country as a whole, i.e. support traditional media, public broadcaster, culture.

Concentrated advertising money is dangerous. It should be regulated. The same approach is being done with e.g. cigarettes and gas. Tax is here to contain an unwanted action (smoking) or to build infrastructure (roads). Couldn't the same approach be taken for the internet?