Unfortunately the alcohol with the heaviest marketing is also the shittiest. Bland watery beer, sugary swill blended shots that are just meant to be knocked back as quickly as possible, and cheap nasty spirits, which are just meant to be mixed with soda or energy drinks.

There is certainly a drinking culture problem, and it is specifically a lack of culture and taste.

Give me a high quality wine or whisky or even a well-mixed drink made with quality ingredients. Something to savor and enjoy, instead of just chugging it as quickly as possible.

I'm in Malaga on vacation at the moment, and there is definitely something to be said for one glass of good wine with dinner and one glass of good sherry with dessert, and that's it. Not knocking back endless rows of shitty shots.

Drinking to get "hammered" is the real problem. Drinking a smaller amount of something well-made that tickles your taste buds and intrigues you is so much more fun.