Oh, com on, IKEA"s are deliberately designed as a maze. Yes, there are 'semi-hidden shortcut passages' and maps, both required by the fire department, but they also are deliberately obfuscated. The name of the maze game seems to be maximizing impulse buying, not just by forced exposure, but also gamed to the psychological effect that when on the threshold you will grab it 'now' anyway as you will never find your way back, and once in the cart 'dumping' it again in an 'inappropriate' place is something most people don't do.