Well for you maybe – and we strongly believe it should be – but it's built on top of thousand of volunteers hours, grants money (Thanks Sloan, Helmsley, Moore) and donation from companies (Anaconda, microsoft...) and individual, and partners. NumFOCUS (https://www.numfocus.org/) manage all of that it's a 501c3 tax deductible ! If Jupyter is of help to you (or your company, organisation) think about contributing back (Code, Dev Time, Design, UX, translation, Legal, ...)
Much Love from the Jupyter Team.