In this case the product is very technical -- I have to open and operate sophisticated MIDI software. Presenting it like a phone app is confusing. Even more so, it looks like an MP3 player because it just presents a few icons and these have nothing to do with how I would use it. The video tutorial is great, but video is linear. It needs some text support. Particularly because it starts up with nothing but a desktop. Consider adding a title so it is clear that it is a video not just a picture of a fish.
In sum, it's a technical product for technical users. The presentation can be dull because the presentation does not have to fit on a page in the iOS app store. At least not yet.
Speak to current (or, if you don't have them yet, prospective) users. In real life. That way you can construct a landing page that speaks to them.