+1, Instead of developing super smarts autopilots we could just instrument the highways so they can tell the car where to go. The instrumented roads could send out warnings and give control back to the driver when there are roadworks ahead.
You say that it would take a massive investment but realistically existing signage, reflectors, and road markings probably cost more than the equivalent for an autonomous vehicle would.
The exciting thing about self-driving cars this time was that they worked on existing roads, making them financially feasible.