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We make two tings:

The Boundless AI helps companies build habits that help people (fitness, health, financial responsibly, etc). https://Boundless.AI

Space helps people quit habit forming apps. https://youjustneedspace.com

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You have a B2B service for helping companies form habits, and a consumer-facing app for breaking a specific kind of habit (phone/social media addiction), but I think a hybrid would be killer: A consumer-facing app for both forming and breaking any sort of habit for an individual person, whether that's sleep, exercise, diet, conscientiousness, etc.

We've looked at making a consumer habit app. The problem is when a consumer wants to change them self, they think, "I need to get a financial heath app," or "I need to get a fitness app," or "I need to get a diet app," never "I need to get a habit app." So discoverability and user education become insurmountable. Furthermore, building a UX for habit formation requires a lot of domain expertise. A food behavior app and a education behavior app have almost nothing in common. Generalist habit apps always get crushed by a sea of more focused apps (even if they don't work as well!). The app store is awash in well executed generalist habit apps that no one uses. We pivoted in to being an AI-API for exactly that reason.

Makes sense. Thank you for your thoughtful response.

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