1) Yeah, it's a weird word. Other suggestions appreciated. 2) Good feedback. 3) Branding is a top priority. This front-end is meant to polarize for a certain type of user. That becomes more clear during on-ramp and usage. Copy/messaging needs work. Suggestions appreciated. 4) Thank you. Best way is to DM me on Twitter at @bevanbarton with the email address you signed up with and I'll approve you ASAP.
For a mass-market tool, it should be possible to describe the purpose your tool using words that have existed for more than a couple of decades. At the moment, the shorthand is always “like Twitter, except not quite”.
So is it public chat? personal status updates? a public short-form diary? crap poetry? a personal news feed? a way to contact companies with short messages?
All of these are valid, and maybe it's several, but perhaps choosing one use-case to focus on will lead to a clearer offering.
> online news and social networking service