This is not the time for whataboutism. The Equifax case is still being pursued. This happened a week ago: "Massachusetts can sue Equifax over data breach, judge rules" https://www.cnbc.com/amp/2018/04/05/massachusetts-can-sue-eq...
As for the article you pointed to: it deals with the fallout of the leak. I want to deal with why were they allowed to collect that information to begin with.
I'm very much interested in this issue as a whole and not just singling out Facebook as if they're the only bad actors. I'd appreciate letting that discussion take place rather than using some newly minted word to try and stifle it.