This article is pure clickbait. Make some half-assed, sensationalist, barely verifiable claim, sprinkle some crypto / blockchain / bitcoin seasoning on top, and to the moon you go.
Yet even I recognize the tech is nowhere close to be user friendly for even the most basic use.
Youtube loosing anything to blockchain solutions ?
Yeah, in 10 years maybe.
Right now we are still working hard to figure out how to makes things work, and make money without scamming people.
I mean, come on, I regularly have to compile wallets from source to make them work, sometime fixing the build process in the meantime. I have dedicated app armor profiles that I have to custom make for each one because you basically can't trust any of them.
Why is this article even on HN ? Who upvote that ?
Either we have a lot of new users with a completely different mindset than a few years ago, or we have PR agency pushing some agenda. And given the article is on Bloomberg...
I think it's way more likely for Youtube/Google to implement some sort of blockchain based system to reward creators.
But yeah, we are likely to see a lot of people using the "blockchain" label for marketing reason, not using the tech for any of it's benefits.
But that's silly even from a technical point of view: if you don't need decentralization and transparency, then a blockchain is a very poor alternative to a blackbox built on postgress.
(on the Internet) content whose main purpose is to attract attention and encourage visitors to click on a link to a particular web page.