Apple is not perfect, but the energy Tim puts in making this stuff happens is beyond marketing desire.
San Francisco's voters and politicians choose to restrict supply. An affordability crisis predictably ensued. Transmutating that into a burden on a non-SF company is incorrect, if still fascinating.
Your knowledge, and many of your arguments in this thread, are wrong.
Apple's core business is not environment protection, it's development of technology and applications for that tech.
That they're using the vehicle that is Apple to push for green energy is remarkable, putting pressure on the other giants. But this kind of expectation, that they should move away from the Mecka of tech devs. in order to push the envelope further would only lessen the net impact on their environmental work..
See: what Google is doing in SJ.
This is not about the short term results, this is putting a strategical bet on clean power. And as you can see from Apple's other business, they're all about long term gains.
https://www.crunchbase.com/organization/total-energy-venture...
Does that mean Total is a "green company"? Of course not.
What I'm saying is that it's due to their business success that they can afford to take this investment. The success that made it possible can't just be toyed around with to suit every idealist's short sighted agenda of "Do more!".
In the past you know, big industrial companies built large-scale residential areas for workers, it's not an utopia.
To build a new campus in the middle of nowhere and build housing there would never be a valid solution.
Maybe for a second campus, like they're planning. But that one is rumoured to be put in Austin where, you guessed it, the density of a skilled workforce is high.
The new building also allows them to consolidate employees from many of the 100+ other properties they lease within Cupertino and Sunnyvale. This further reduces the need for intercampus transportation. Hopefully these newly unused office buildings can be converted into residential space (edit: but Apple does not own them, so it's not their choice).
- as other commenters have pointed out, many employees who live more than a short drive from the office use shuttles. Not as good as public transit civically, but comparable ecologically.
- the vast majority of Apple’s 140k or so employees work in Apple Stores. Your post remains correct, but it is a fairly small number of employees who are operating in the dysfunctional urban quagmire that is the Bay Area.
Apple also cannot threaten to leave the city every time they want something. How dystopian it would be to have a multibillion dollar company extorting City Hall like that.
Hey now, what's wrong with Cupertino :(
"Obviously" they would have to make this decision in the early 90s?