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> losing your logo, colors, and fonts on an article is an effective way to kill enterprise value

Dropping the garbage styles is one of my favorite things about RSS. Using my TT-RSS via phone app is a lot speedier than the "enterprise value" provided by the native site.

This article loads 3.97MB with an adblocker. In TT-RSS, I can load the homepage and a full-page RSS article from Ars Technica for only 600kb.

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Exactly. In fact, this is a tremendous advantage that RSS has. The assertion that it needs some "sort of commerce layer" is not an issue of the technology, but a question of the industry of advertising and the structure of the economy. The problem of keywords as the author mentions is a cultural one, based on the way our society exchanges and prioritizes the information we receive.

I think the author's wording is perfect. It's not "user value" they're concerned about, it's "enterprise value".

It's interesting, because that functionality is why I mentally usually draw parallels between AMP and RSS. Except AMP seems to have better success pushing management to implement it, which is probably due to Google's prominent placement of articles that have AMP versions available.

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