It’s what works in the academia, where anyone can get aribitrarily close to a 4.0/4.0 GPA, if the grades are inflated enough, but clearly only 10% of students can fit in the top 10% of the class, making this latter rating much more significant.
Simple example (I am sure there are better ways of doing so) after ten Uber rides you are given five stars, and you can distribute that to the drivers you liked the most.