People who use facebook make a choice, consciously or not. They are all making a choice to sell their data in exchange for the platform.
Its not a hard sell - people sell a lot more for a lot less all the time.
Keep in mind this is not new. Companies like Sears, Walmart, Honeywell have customer data dating back 60 years. I've seen some of it. They never delete any of it - every credit card swipe, every zip code you've lived at, every product you've bought or returned.
This is the future. If you care about the uneducated or uninterested public then join a group educating people about the value of their data and what big business does with it.
Government will never be able to fix this.