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I don't think The Streisand effect applies here. It's not that people don't know what the Bible is...anyone who is looking to buy one clearly does.

It's that those who are Christian can't freely practice their religion.

Then there's the whole downloading an illegal book getting you into trouble angle, too.

I would not underestimate the ability of the Chinese government to control what people can access online.

Religious conversion is not about making a religion available to those who are interested. Money, muscle, propaganda, deceit -all are used to recruit new members.