I'm a huge fan of Tesla and I thought that bit of PR was horrifyingly bad. It came across as completely dismissive of any further investigation or accepting of even the possibility of responsibility.
Now that these other videos are showing up, and further details (the update) are emerging, that PR should bite them in the ass hard enough that they decide never to handle an incident that way again.
I don't want this to kill Tesla -- I sincerely hope they make their production goals and become a major automobile manufacturer -- but their handling of this should hurt them.
I'm also curious if any of the people at Tesla saying, "we call it autopilot even though we expect the human driver to be 100% attentive at all times" have studied any of the history of dead man's vigilance devices.