Rate my startup: SwipeGood - Roundup every purchase you make & donate the change
swipegood.com
swipegood.com
I might suspect that if I signed up with Facebook Connect that there might be more information, but it's not clear whether that's the case - and I wouldn't try it on the off chance.
I would suggest that there needs to be more up-front information to explain what happens if I use Facebook Connect to login. How does giving you my credit card work? On the face of it, that sounds like a scam. Is this service for everyone, or only people in the USA? After signing up, how easily can I opt out? etc etc.
But I'm curious to know more.
we might need to rethink the fb connect signup (since we heard the same feedback from multiple sources)
also need to put more info on the page ( just for you, its only USA since Yodlee which is the service we're going to use later on is only operating in the states)
Opt Out is super easy (at this time actually we can't do the automatic donation every month so its fully opt in for each donation)
Will improve the site based on the feedback and keep you up to date
Thanks again for taking time to share your experience with us!
We just launched this first basic version of SwipeGood so we can get some user feedback before we move forward. Right now we haven't got Yodlee implemented so we can't do the monthly transactional data but have to ask the users to estimate the amount of transactions they make on a monthly basis. The idea is all about making change simple, affordable and effortless so more people can be part of it. Any and every feedback is welcome!!
Will you support the ability for me to save a portion of the money? Put it in my piggy bank for rewards (that you negotiate) so when I have enough money saved up I can buy something cool from you. Plus, you can also make good money if you properly short-term invest the float.
I don't know if you're planning on this, but I suggest making each donation as public as possible. For example, tweeting/Facebooking every time I make a donation or every month.
This will help spread the site, and help give social proof to people to show that donating to this charity is indeed a good (and popular) thing.
There are places in Christian literature that charity donations should be made generously but completely anonymously.
According to some, it's "Not Christian" to make donations and publicly declare that you've made a donation.
But I think the idea that donations shouldn't be public is a terrible thing. Social proof is a great motivator to get people to do things. The fact that most people are "shy" about letting the world know about their donations goes directly against the social proof.
To be honest we're still looking at all the numbers to see what will be the best way to go about it and what % we need to take to make SwipeGood sustainable in the long term.
I don't think I'd be happy signing up for something like this because it seems like something haphazard that can quickly.
I think I'm too cautious with money for this to appeal to me (so obviously not your target market)
Incidentally, my gut response was: Who gets the tax receipt?
Enroll your credit/debit card today. OK yeah this is going to take some trust.
It only takes a moment to sign up with Facebook. Oh wow I don't want them anywhere near my credit card.
Although I even know one of the founders :)
Let's say you're a super-heavy card user -- 5 times a day. And charges are random in the cents value -- so on average a charge yields a $0.50 allocation.
Why not just donate (30 days * 5 transactions/day * $0.50/transaction =) $75/month to your chosen purposes (be they personal savings as with BoFA or a charity as here)?
Sure, you cold use transaction volume as an initial indicator of ability-to-pay or a socially-normed anchor-value. But, there really ought to be more consideration of personal circumstances than that. (What's your overall savings/debt? What are your other obligations?) And, this only requires an occasional look-back at prior volume to set a benchmark level -- not a constant function of every transaction.
Sure, putting allocations on autopilot improves compliance to a stated plan... but that can be done without the 'round-up' transaction gimmick. (Lots of systems for auto-charging donations or savings on weekly/monthly/paycheckly/etc. schedules already exist.)
And why $0.50 per transaction? If trying to achieve an optimal savings rate, it's unlikely that's the right ratio for anyone.
It redirects the sloppy-with-money behavior into something that benefits you instead of harming you. A surprising amount of self-control ultimately boils down to that, differing only in the exact level on which they are applied. It is way easier to fool your bad habits or false ideations than actually eradicate them, and you've only got so much self-control to spend, as recent psychology research is demonstrating.