I don't have a critique from any sort of experience aside from that I sleep well and its comfortable.
I have the soft king size for the bedroom, and 2x full size mediums for the guest beds.
My wife stole the free giant shredded foam pillow. I probably couldn't take it from her if I tried.
I like it quite a bit. When I was getting shipped around on a plane every week for work, the hotel super soft pillows really didn't stack up. You get used to having something that fully molds to your head.
Is it better than all the other companies? It's still very difficult to tell without trying them side by side. When I bought it there weren't that many offerings in the UK - I think it was only Leesa, Casper and Simba.
One concern is that there's no way of easily removing the cover, and all it'll take is one glass of wine to ruin it. So while it looks great in the photos, really you'll want to put some kind of protector on it.
I also tried one of Casper's pillows, which was great until it started bunching like crazy and is now useless. Don't waste your money on the expensive upsell 'accessories'.
It feels great for me, I like a firmer mattress, but it’s not too firm.
Here are the highlights:
1. Half the price of the equivalent at Sleep Country
2. Didn’t have to deal with mattress sales people. Margins are so high there is usually a negotiation. Given the varying types of materials, I don’t really know how to price and why I should bother knowing the ins and outs of mattresses. I don’t like the upsells. Makes it feel like going to a car dealership.
3. Shipped and got delivered fairly fast.
Cons:
1. Buying it sight unseen can be unnerving, especially for a $1,000 purchase. I guess that’s why they have the generous return policy.
2. Differentiation. I don’t know how Casper is different from Leesa. I went on a review site and trusted it, I guess, but even then, they seemed to be made the same way more or less.