The funniest part of it: All the media hype around the topic is generated... BY DATA collected by NYT/Bloomberg/Techcrunch/you name it. Those articles generate additional views and they just continue to ride this wave. And all those publications share this data with 3rd parties (ad networks, analytics providers, cpa networks)

On top of that, you know what else do they measure? SENTIMENT. So until kicking Facebook generates more revenue - the articles will paint Facebook as a world's main evil. But the day sentiment changes you will see all the articles about Facebook following best practices.

And in the end? Some EU commission will be created and make a law which oblige to "show cookie usage disclaimer", because of which 90% of sites welcome you with ugly popup and ruin the experience providing 0% advantage in managing your privacy...