The millions of men who have been "friend zoned" will probably beg to differ. Groups like "the red pill" insist that the road to love doesn't go through friendship, and that when it comes to opposite sex friendship is actually a dead end.
This is certainly a common dynamic, with a lot of cultural reinforcement, but my point was simply that it's not the fault of the woman but rather the man who's trying to will something into existence and, in many cases, pretending to be something he's not.
I mean, it's a valid question to ask, but "The red pill," as far as I can tell, is taking one side; that you can't really be just friends with someone you are really attracted to, and then building a worldview based on that answer. Which is fine, I guess, if everyone involved knows that is what is going on, but it's almost wholly unrelated to the "how do you make or maintain friendships?" question the article is trying to answer.