> What exactly do you show to someone to make them more likely to go and vote if they are inclined to vote your way, or make them stay at home otherwise?
Qualitatively: show things that get them angry.
Quantitatively: test and control pop splits.
Qualitatively: show things that get them angry.
Quantitatively: test and control pop splits.
Or don't look at votes, look at candidate likes and shares over time, especially as they shift.
The defined metric doesn't have to be "propensity for this individual to vote for a candidate." It can be "percentage delta over untreated markets compared to prior campaigns."
How do you actually do this? Presidential elections come once every 4 years.
What if all the sensitivities are dependent on the length of the candidates' hair? It seems the total hair length of the two candidates was a maximum at the last election. Another time you might be sampling more towards the middle.