I wonder why? Could it be that competition has inspired them to compete? My point: free markets are a powerful thing. When there is no differentiation and everyone is “the same,” then it stifles innovation. Working at Peugeot is no more interesting than working for Renault. Which means their cars are going to be average. But if Peugeot were offering some great benefit, the best engineers would flock to Peugeot and that would result in better Peugeot cars. Renault, in order to compete would have to try and top Peugeot, which then leads to great engineers going there.. and so on until competition pressures ultimately drive companies to higher and higher levels of success and innovation. Just like what happens in Silicon Valley. Instead, in Europe, you have this malaise, this equalitarianism that inspires nobody. There is a lack of ambition.