I’ve found silent “we’ll be right back” screens to almost be worse than ads in some ways. It’s just a weird feeling.
They show the main feed except when ad-breaks happen, at which point they cut to a studio with a host and a couple of pundits who talk about things related to/that are happening in the game.
Works pretty well. We used to get a VPN on and find a US stream to have a laugh at the absurdity of American advertising but these days the Beeb's coverage is more than fine.
The screen can just show the players milling around, or show the fans, or the announcer can give random factoids.
Funny, I came here to comment on my distaste for services, such as hbonow, that throw ads in front of paid content. They place ads for their other shows in front of the thing I’m trying to watch (at least, the web service does). I hate it and I am considering dropping my subscription as a result.
HBO not only shows me ads for unrelated content (it’s really never something I’m interested in seeing), but I have to blindly click the timeline when I skip it. If I overshoot, I have to backtrack in search of the first scene. Overshooting again puts me back in the ad. It’s more about what HBO wants me to see than it is about what I want to see.
(they had $900 million+ in ad revenue)
It'd be a fun gimmick if they could figure out a way to auction ad free broadcasts to their viewers.
The streaming app was almost rage inducing though. Seeing periodic commercials in and of itself wouldn't be that bad. But NBC seemed to have more ad slots than ads, because I kept seeing the same dumb 3 or 4 ads over and over, and many weren't even relevant. There was a Comcast ad that made no sense to show me. I'm not in a Comcast market.
Worse, you basically couldn't forward through an event since it would stop you at an "ad point" and make you watch that ad. You could then forward to the next "ad point" and have to sit through that one. And if you skipped backwards to re-watch something to earlier than the "ad point", it would show the ads again.
By contrast, CBC basically shows you 90 seconds of ads up front, then lets you watch the rest of the event including skipping around ad free.
The NBC app could have used logic like, for every X minutes of program time you watch, you have to watch Y minutes of ads. That would have been okay. But no, the NBC app was basically "we're going to force you to watch these ads" like that episode of Black Mirror.
And BTW, this was for the paid NBC networks as I had to pickup a Sony Vue account to watch anything not on the main network. For the main network, I recorded everything on my Tablo from OTA where I could skip around as much as I wanted.
It's gone. :(
There are several. HBO itself is one of them. The sports on them are fairly limited, most notably boxing, however.
People don't realize how much dead time is introduced to professional games solely for commercial breaks.
You can ignore a sponsor logo, you can't get that time back.