Not being left behind if you're wrong.
I'm in a tech-adjacent industry and see it all the time. Competitor A comes out with "shiny new technology" and markets the hell out of it. My company panics because we're suddenly lagging behind and rushes a competing project into development. Competitor B sees all of this and hops in too. All of a sudden it's the new direction of the industry and dominating trade shows, despite the origin being a mediocre product with some clever marketing. 5 years later it's never spoken of again.
I'm not familiar enough to say for sure this is what happened with "blockchain", but from a distance it has a lot of familiar markers.