Both the founder (Andrew Lee) and the CEO (Ted Kim) are known in the industry, have made their views on encryption and authoritarianism pretty clear in interviews, articles, and even full-page ads in the NYT and WaPo to argue for broadband privacy[0] and encryption.
PIA also seems pretty profitable; they certainly have enough to contribute to various open source projects, join pro-net-neutrality lobbying efforts like Fight For the Future, saved the Linux Journal from death (considered an "extremist forum" by the NSA's XKeyScore), and pay to keep Freenode ticking over (they also do loads of glitzy events for the Korean-American community).
You could argue that all of this is an elaborate hoax of course, but you could do that with anything.
Yasha Levine has been on a tear ‘exposing’ this for the last few years, but it’s not personally shocking to me.
Did you know that the US government funded Signal, too?
Other parts of the US Government appear to have a desire to know everything about everyone all the time.
The "US Government" is not one thing, it's an enormous collection of agencies, bureaus, and humans, who sometimes have desires that are at odds with one another.
It's also not even mentioned in the article linked, not sure why you brought it up at all tbh.
So yeah, if a service can't be profitable, it can't be trusted.
It requires a vast amount of hospitals to ensure that there is one local enough to wherever you get ill or injured and they all have to be staffed by lots of different highly qualified specialists who are in as regular practice as possible.
If you were going to require that they be profitable, there simply are not enough rich people for the doctors to work on in order to stay in good practice, or to pay for enough suitably equipped hospitals to ensure a short travel time in an emergency.
The majority of hospitals with E.R. in the US are non-profits that receive federal subsidies to help them exist.
So yeah, charities can be ok.
It isn't always as simple as looking for an obvious motive, though I would agree to always keep an eye out for where the money comes from and if there is a game and if you are a mark. However that should apply whether or not something looks profitable on the surface, otherwise you drop all cynicism the moment someone tells you the right story.
So perhaps I'm biased (even though I'm not in nonprofit anymore), but I would put the chance of an NSA honeypot at close to 0%...
PIA put up £20,000 to keep them going after a tax mixup dropped a large bill on the foundation.
Of course, it could conceivably all be government funded philanthropy to make them look like the good guys, but there’s no evidence to suggest that.
[0] https://www.privateinternetaccess.com/pages/companies-we-spo...