Wouldn't leaving personal data lying around in your database like this technically leave you liable to massive fines?
Wouldn't leaving personal data lying around in your database like this technically leave you liable to massive fines?
This is based on my personal layman's understanding. I am NOT a lawyer. I am NOT your lawyer. If you need legal advice consult a competent lawyer in your jurisdiction.
It is to prevent people going to their Bank, where they have a credit card or a consumer loan, or a mortgage, and say "can I please be forgotten/be wiped from your systems - oh and the loan too!".
You just store the keys separately, assuming one-way encryption (losing the key) counts as deletion.
But... if deleted data is no longer processed, does that mean it can not longer be used for targeting etc?
Your backups should be cycled after a few months and the deleted data will eventually not be present in any backups.
Data could be thought of as radioactive so long as it has a unique identifier. If you can aggregate your fraud detection data in some way to remove the pseudonymous/personal identifiers then you should. If you can’t, then your usecase needs to justify the risk of keeping that radioactive material around.
Watch out that your aggregates can’t be reverse engineered though. There’s a reasonableness test around how easy it would be to recompile a users profile etc. As technology advances things that were once unreasonable become reasonable think md5). I find it helpful to think of reasonableness being connected to the best 10 people you recently interviewed, or the actions of any competitor in the space. If a prosecutor can point to the competitor and ask why you didn’t do what they did, you need a very good reason to pass reasonableness.
I also strongly suspect that in cases like FB or Google, the judges will happily go for the 4% mark if possible.
Yes, this is a good thing, in opinion. There was a case where a Finnish man was fine 54,000 Euro for speeding, where the fine is calculated based on income[1]. I think this seems like a reasonable way of metering our penalties.
It seems reasonable to me companies should be treated in a similar manner.
1. http://www.bbc.com/news/blogs-news-from-elsewhere-31709454
I'm sure the EU will find some way to spend 2 billion € for something useful. (13% of their net income btw)
If facebook discover a backup from 2012 on a tape that hasn't had items deleted, and adapt their processes so it doesn't happen again, they won't be hit with a $1b fine. If they deliberately refuse to delete people's data as a policy, they will be.
I'm sure Facebook would do anything it could to work around these regulations and lobby as much as possible to have them overturned but I doubt they're reckless enough to simply ignore them and hope for the best.
No human ever directly accessed data so they don’t “know” it exists.
Ad targeter or whatever needs the data keeps working.
This seems like a trivial programming problem. I’m confused by the confusion.
And again, all that for what? Keep profiles on the small minority of users who bother to scrub their profiles, even though these same users are probably not very good targets for ads in the first place? I don't think it would be very rational for Facebook to try something like that unless they're trying to be evil for the sake of being evil.
The onus should be on you to prove you did.