I never cared about what Facebook did with the data they collected from their users because I did NOT consent. I chose to remain off their platform. I am, however, reliably informed that they nevertheless /persist/ in gathering data about me -- presumably via friends and family and the FB apps they use, along with backend pattern and facial recognition and so on.

Any claim of theirs that I "consented" to them building, using and profiting by my foibles, relationships and habits is false. Not merely disingenuous; an outright lie.