It feels like Zuck is in panic and listening too much to his PR advisors who are likely telling him to stay out of the public until the storm settles. Not a smart move on this particular case
In all fairness, and with a healthy dose of irony, he isn't a terrific people person. At least not in front of the camera. Unfortunately, one of the jobs of the CEO of a crisis-stricken company is to be the face of the response.
And the most strange part is how they now have celebrity appearances as well - comedians and actors?
There's a certain element of it becoming slightly worse due to being televised. In an era where there is a huge gap between government rhetoric and practice, it can be a useful way to signal ones 'principles' even as one files obediently through the government lobby when it comes to voting on actual legislation.
Sending Schrep & Chris will help assess this and clarify some things.