"I also found out to my surprise that more men than women said they’d use the service. I fully expected it to be the other way around." 200 people is not a large sample size and I would caution you against making sweeping decisions about the future of a company based on this small size. It could be that the MT program attracts more men than women? I don't know how you set it up but you said earlier that you didn't really do any segmentation.