I am not sure we can trust ourselves to maintain a rational comprehension of what’s going on around us. We have little reason to believe humans have ever done this for very long.

For all it’s follies, religion is evidence-based as an evolved meta-structure which motivates moral commitments to one’s community. We have taken such a superficial approach to religion that it’s worth has eluded us and we are paying the price.

Rest assured, I am not arguing for religion. But I will argue we cannot rinse ourselves of it in such a frivolous manner. Of course, advertising applies all the perceptual tools of the Roman-Catholic empire to unending profit and shameless hedonism.