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The fact that they use a pseudo scientific "Gender Decoder" is a red flag. It leads me to think Circle CI has unfair prejudices against men and masculinity in general.

By the way, "Objectives" and "driven" are neither feminine or masculine, they're just words. Can you imagine if every word in the Oxford English Dictionary had a gender classification?

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If it's true that using "female-coded language" results in more applications from women, without reducing the number of men who apply, what's the harm?

If it's not true, then I would agree that this is probably a waste of time.

There's at least one peer-reviewed study (Gaucher et al, 2011) which supports the idea that these words make jobs sound less appealing to women. Do you know of a study which challenges these findings?

In this post you propose that Circle CI has unfair prejudices towards men.

How did you come up upon this conclusion?

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