Wow. They practically just described exactly what happend to me in the last few days of the Ping launch (albeit on a smaller scale).

When Ping launched I had a 3-month long solo developed music app that NO ONE knew about. I thought surely, I'm screwed, especially since Ping was almost identical to my app (Like.fm) when it was announced.

Thankfully the hype and the underwhelming Ping launch got people to think about what such a service done right should look like. Next thing I know I've actually got users :).

And like Nike apple is just focused on boosting value to its store, and selling more songs. But I can integrate with everyone, not just iTunes, and deliver the product true to its purpose (and not some corporate ulterior motive).

Thanks Apple! I might even buy one of your Apple TVs to help you guys out too.