> ...and then went back up after everybody realized nothing was going to happen. including last week's drop, it's sitting at 80% of its pre-breach price.

A sustained 20% drop in market share for a very large, very established company that has fairly few competitors, substantial network effects, and a high barrier to entry. That's a significant drop. It didn't wipe out the company, no, but it's a far cry from saying that "the market doesn't remember" - in this case, the market very clearly did remember.

So it's down 20% not 33%? That's still a big drop and not a great recovery.