You still can see that something anti-competitive is happening here, a company has a dominant position and abuses it, ASUS,MSI and the others have a free choice between selling NVIDIA products with all the benefits or being pushed at the end of the queue so probably always having not enough GPUs to sell, no discounts etc, so basically have a free choice between continuing to make money or getting a bit financial hit, it is a bad choice and a for profit company will chose profit not the right thing to do.

The situation got so ridiculous that AMD cards were removed from gaming section on the sellers pages, one such seller commented that AMD cards are not for gaming even if they themselves packaged it with the name "AMD gaming"

And other big issue is that this GPP program that NVIDIA calls it transparent is under an NDA and no one come forward with details to calm things down.

It is not AMD vs NVIDIA but about preserving this poor competition, we only have 2 players, let keep as it is if we can't have more.