What it's a call for is hacking our way to publishing norms that don't involve tracking. And that's what we're starting to do at Linux Journal, where I'm editor-in-chief.
For the first time anywhere, we'll be agreeing to readers' terms, rather than the reverse. In legal terms, the reader will be the first party and Linux Journal will be the second party. I explain how we're approaching this in "Help Us Cure Online Publishing of Its Addiction to Personal Data": http://www.linuxjournal.com/content/help-us-cure-online-publ...
The barn we’re raising is for all of publishing, but we’re short-handed. So, if you're interested in helping, let me know (doc at linuxjournal dot com). Or show up on 2 April at the Computer History Museum: https://www.eventbrite.com/e/vrm-day-2018a-tickets-438706894... . Thanks!