And yet, none of this is really a loss as people need something that feels important to do with their time, and building that new smartphone that is the world's thinnest definitely feels like you're making accomplishments. And people are pretty happy when they open the box and see their new smartphone.
Moving corporate resources around is just one more step in a world we don't truly need, but which we create for ourselves anyway. In this case, it's part of the game of proving that our company has the biggest numbers so that our share holders get a smile on their faces when they open their retirement portfolios.