That ship has already sailed I'm afraid. Nearly every common internet service now has a single provider that dwarfs the few competitors it has, both in actual usage and mindshare.
Oftentimes that mind-boggling success was fueled by easy treatment from regulators/the government as well as fate and circumstance, not from any groundbreaking ingenuity from the company that made it.
It may sound strange today to think of social media, internet search, etc as a public utility, but within a decade or two it will seem like common sense. Google, Facebook, YouTube and others are censoring their way towards nationalization.