>>[if they won’t use social login do they really like you enough? I like to think of my users as apostles]

Sounds a bit scary is this some kind of cult as a service offering?

It’s well known that a significant percentage of people won’t sign up with a social login. What is it about those lost users that appears to assign them less of a value in your business model?

Quality of customer is definitely a consideration in certain cases, for example some businesses have been more successful after raising prices.

However in this case I don’t see the benefit unless maybe there’s some kind of inherent need to verify identity or something along those lines which doesn’t seem to truly be a significant requirement in that many cases.