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Comment by nsx147 | Hacker News Reader

I always had respect for the fact that Apple just never used Facebook...except for claiming the profile it seems.

  > Typically replies within an hour

Damn.

Most companies have that... it's often just a bot.

They have a facebook messenger bot so thats more than likely why.

They use Instagram and Facebook to advertise iPhone's alot.

Wow, I never knew that.

Why would they use it? Nothing to gain.

Probably for ads. Since ads can be rendered as regular post a profile is needed but they won't be rendered in the profile's feed.

Apple also has an account with no posts on Twitter: https://twitter.com/apple

Apple's Twitter account is used exclusively for ads and special functionality like reminding you about events.

I wonder if Facebook lets them do something similar.