I think one of the societal problems we have right now is an overwhelming lack of tech literacy. It affects the media but also (and more importantly) government. People simply don't understand this stuff, and the problem isn't going to go away, because if you do have tech knowledge you can make far more money as a developer than you can as a journalist or politician.
https://www.theguardian.com/world/2012/feb/17/obama-digital-...
From the article:
> Barack Obama's re-election team are building a vast digital data operation that for the first time combines a unified database on millions of Americans with the power of Facebook to target individual voters to a degree never achieved before.
Also
> Consciously or otherwise, the individual volunteer will be injecting all the information they store publicly on their Facebook page – home location, date of birth, interests and, crucially, network of friends – directly into the central Obama database.
> "If you log in with Facebook, now the campaign has connected you with all your relationships," a digital campaign organiser who has worked on behalf of Obama says.
[0] Washington Post: About 100 million people couldn’t be bothered to vote this year
https://www.washingtonpost.com/news/wonk/wp/2016/11/12/about...
[1] A reported 137,100,229 people voted:
https://en.wikipedia.org/wiki/United_States_presidential_ele...
That's less true for the old school media companies, but most new media companies are very tied to advertising networks for their revenue.