I'm not sure if you know how innovative the BMW i3 is. They decided to go for an entirely different manufacturing process using Carbon Fibre instead of traditional steel stamping and it's entire supply chain is built on renewable energy. That's a big commitment on BMWs part. Alas, the market didn't think of it the same way.
The i3 might not be a looker but it's probably one of the most innovative cars ever produced in recent history. Horace of Asymco fame did an entire series on the i3 in his Asymcar podcast.