Of all the nice looking cars they have in their line up, one has to wonder why they went with an i3.
Put that same capability in a 3-series and it would have been a different story.
Of all the nice looking cars they have in their line up, one has to wonder why they went with an i3.
Put that same capability in a 3-series and it would have been a different story.
...from an American perspective. The i3 doesn't sell much in the US, but is I think the second highest selling EV in Europe at the moment, people here apparently don't have any problem with the way it looks.
What might look silly from the outside is an unparalleled experience in accelleration on the inside. Only Tesla's, motorcycles and proper sport cars can match the 0-50 km/h (which is everything you care about in a city commute).
EDIT: This isn't restricted to just the auto industry. Consider the need for Lockheed to create their Skunk Works team [1].
I see the Skunk Works planes as similar to the Corvette or Viper or Supra or i8 or any other top of the line car. It's something you think of in the back of your mind when you buy a Malibu, Neon, Corolla or 3 Series.
Maybe I am blind to some other part of Skunk Works history that you are referring to.
You either build the innovator internally (Skunk Works), or you let your innovative competitors eat your lunch. Someone with less bureaucracy and incentive to maintain the status quo is going to innovate.
Nothing fancy about it.
Yeah sure. VW takes their ICE models and equips them with an electric motor and battery. The reason why it doesn't sell is that it costs more than 2 times as much as the ICE model and EVs have an extremely low range.
https://www.youtube.com/watch?v=OczqMbWB63I
These things are getting better every year. The latest e-golf already has twice the range of the first model at the same pricetag. In 2020 the range of the egolf will probably reach more than 300 miles and it's cost will go down.
Battery costs apply to every car company equally except luxury car manufacturers. It may look like collusion from the eyes of a conspiracy theorist but it's simple economics: EVs are too expensive.
Tesla gets a free pass nothing is "too expensive" in the luxury market.
The reason Tesla started with a luxury car is because they are a new company without the same resources and manufacturing experience as the already established car companies, so anything they built, it would be very expensive anyway.
There is really nothing preventing from the established car manufacturers from selling a cheap electric car, the reason they don't it's simply because their businesses is not geared towards selling non-ICE cars.
Electric cars are much more simpler than normal ICE cars. ICE cars are basically a bunch of controlled tiny explosions and those explosions need to be kept in check so there is a lot of nuances and engineering aspects that can simply be skipped on a electric car.
The i3 is a BMW Prius essentially. Think of it like a modern Isetta. In that context I think it actually looks very nice. At least it doesn't have love handles.
That's pretty undesirable.
I've been checking out the off-lease used ones. In my area, they've been selling for $15k-$20k USD (years: 2014-2015).
https://phoenix.craigslist.org/search/sss?sort=date&query=bm...
https://www.carvana.com/search?SortBy=LowestPrice&models=fr&...
Examples:
https://www.autotrader.com/cars-for-sale/vehicledetails.xhtm...
https://www.autotrader.com/cars-for-sale/vehicledetails.xhtm...
Whereas, I feel something like the Prius, Volt, Bolt, Leaf, or i3 deals with the aerodynamics/style poorly. On top of that, these cars may be made to cater to some early-adopter/green person market subgroup. Maybe those traditional makers do not foresee the EV as the top choice, but as a niche and limited scale product?
On top of all that, lithium battery packs for EVs are expensive currently, look at all the problems Tesla has been having making theirs over the years. Once the price drops, I think automakers will be able to make less compromises elsewhere, getting better looks, performance, and features at the expense of pure efficiency.
Its easily the best car I've owned because it's reliable, cheap to operate, dead quiet, and has a nice amount of get-up-and-go.
So no, the current crop of EVs are not undesirable. They may not meet everyone's needs (e.g., in rural Idaho where the nearest town is 40 miles away). But if they do meet your needs, the current set is great.
Besides costing an inordinate amount of money, if they did it'd be completely anonymous and if it turned out not so great compared to a standard 3-series (handling, weight, performance) it would tarnish the entire line-up.
It is pretty nice to drive though.
I imagine one factor in not putting i3 guts in a 3 series is that the i3 is about 2/3 the size and weight of an F30.